United States   |  2019

Jet Linx and The Tutu Project

Entrant Company

Jet Linx

Category

Integrated Campaign

Client's Name

Jet Linx

Sub-Category

Cause Marketing

Experience Level

Professional

Jet Linx supports the non-profit, The Tutu Project, every October via a variety of media, including press releases, social campaigns, feature stories in our company magazine, blogs, photo contests, Base displays, silent auctions, and more. The goal each year is to increase company and team engagement in the #Dare2Tutu photo challenge (where each photo nets a company donation to the Project), and to bring more attention to the work of The Tutu Project to raise funds via direct donations. The goal in 2018 was to increase both photos submitted and direct donation dollars by 25% each. Through new focus on team engagement (weekly most creative photo contests with prizes and social media recognition), and a targeted direct mail piece to all company clients with information on how to donate (entitled "Notes of Hope," a set of postcards that clients could mail to breast cancer patients and survivors, each sharing an exclusive Jet Linx x The Tutu Project image, both brands, and the meaning of the partnership), the company well exceeded its goal. Money raised from image submissions increased by 193%, with over 840 additional images submitted over the previous year, and direct donations skyrocketed immediately following the postcards hitting homes, with direct donations increasing by 2,500%. The postcards - with their compelling imagery and sharability - truly struck a cord and generated new interest in this annual passion project.


2019
Austria

Entrant Company

Responsive Spaces

Sub Category

Trade Show Exhibit

2019
United States

Entrant Company

Agency Fifty3

Sub Category

Real Estate

2019
United States

Entrant Company

House of Current

Sub Category

Ad

2019
Canada

Entrant Company

VERB Interactive

Sub Category

Instagram Page