Canada   |  2019

PLE Painting Website

Entrant Company

REX Marketing + Design Inc.

Category

Digital - Website

Client's Name

PLE Painting

Sub-Category

Small Business

Experience Level

Professional

PLE Painting is a Vancouver-based commercial and residential painting company. REX was commissioned to help PLE rebrand as an independent painting company after being in the industry for over 30 years. REX completed a brand strategy, armed them with an award-winning visual identity, and crafted strategic campaign messaging. Positioned as Vancouver’s Best Painting company, PLE is sought out by commercial and residential clients such as premium hotels and award-winning, luxury home builders. Offering top quality services helps PLE stand out in a sea of competitors. PLE receives business primarily through referrals and networking, and they send leads to their website. The audience is looking for credibility points (via testimonials and portfolio), assessing the range of service, and wants to request a cost estimate with ease. The website is an engagement platform, designed to communicate PLE’s brand distinctions, with the primary goal of converting new leads and moving them along the customer journey by requesting an estimate from PLE. We needed customers to be able to identify themselves as a PLE customer, whether as a commercial or residential client, and understand that PLE offers a high-level of service. Where other painting companies have generic template sites that mainly promote their services, our strategy was to take a customer-centric approach, designing to appeal directly to our audience segments. We emphasize credibility, distinguish areas of service, project types, commitment to safety standards and the sophistication and polish of their team (which is a rare find in their industry). The tagline “when you need the best” is a key message that is executed throughout the brand’s website and on all integrated marketing touchpoints, online and offline. PERFORMANCE: Saw an immediate increase in requests for estimates after the launch of the website.


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