Germany | 2018
Digital - Mobile App
Together with Philips Lighting our innovative idea brought a never seen before tv experience at the viewers’ living rooms. Philips Hue users could connect their HUE lighting products with the Voice of Germany app. After that Hue lighting products were simultaneously illuminated with the same colours as the TV show lights. The viewers’ living rooms transformed into an unique show location.
The Brand Collective
Food & Beverage
Corporate Social Responsibility